Why are Novel Proteins Becoming Increasingly Important to Pets
- chrisandtonya519
- Dec 27, 2024
- 3 min read
Updated: Jan 21
As pet owners become increasingly mindful of their pet's dietary needs, novel proteins are gaining traction in the pet food industry. Whether you're seeking single-ingredient treats or innovative meal toppers, understanding novel proteins can help you make informed choices that support your pet's health and well-being.

What Are Novel Proteins?
Novel proteins refer to protein sources that are not commonly used in traditional pet foods. Unlike standard proteins like chicken, and beef, novel proteins include options such as venison, kangaroo, duck, and even insect-based proteins. These alternative sources can provide essential nutrients while minimizing the risk of food sensitivities and allergies.
Why Are Novel Proteins Important for Pets?
1. Allergy Management
Many pets develop allergies to common proteins. Introducing novel proteins can help alleviate allergic reactions and improve overall health.
The Canadian Veterinary Medical Association has a lot of great information on how to define an allergy, and where novel proteins play a role in their management in both cats and dogs.
2. Enhanced Nutrition
Novel proteins often come with unique nutritional profiles, offering different amino acids, vitamins, and minerals that support various aspects of pet health, including skin, coat, and joint health.
3. Digestive Health
Alternative proteins can be easier to digest for some pets, promoting better nutrient absorption and reducing gastrointestinal issues.
Benefits of Novel Proteins in Pet's Diet
Single-Ingredient Treats
Single-ingredient treats made from novel proteins provide transparency in what your pet is consuming. They are free from fillers, artificial additives, and common allergens, making them ideal for sensitive pets.
Meal Toppers
Adding novel protein meal toppers to your pet’s regular food can enhance flavor, increase protein intake, and provide additional health benefits without drastically changing their diet.
Hypoallergenic Options
For pets with specific dietary restrictions, novel proteins offer hypoallergenic alternatives that reduce the likelihood of adverse reactions.
Popular Novel Protein Sources for Dogs and Cats
Protein Source | Benefits |
Venison | High in iron and B vitamins |
Duck | Rich in protein and omega-3 fatty acids |
Kangaroo | Lean protein with low-fat content |
Rabbit | Easily digestible, low in fat |
Insect-Based | Sustainable, high protein, hypoallergenic |
Evidence-Based Benefits of Novel Proteins
Research supports the advantages of incorporating novel proteins into pet diets:
Allergy Reduction: In an article on PetMD, which was sponsored by Blue Buffalo, there is some good information about the differences between food allergies (which involve the immune system) and food intolerance (which does not involve the immune system), and how they are addressed. Ironically, they are both diagnosed and treated in similar manners, most often by adjusting the diet, excluding specific ingredients, and adding in others, such as novel proteins.
How to Choose the Right Novel Protein for Your Pet
Consult Your Veterinarian: Always discuss dietary changes with your vet, especially if your pet has existing health conditions.
Check for Quality: Look for treats and toppers made from high-quality, single-ingredient novel proteins without artificial additives.
Introduce Gradually: Slowly incorporate novel proteins into your pet’s diet to monitor for any adverse reactions.
Consider Sustainability: If environmental impact is important to you, consider sustainable protein sources like insect-based proteins.
Building Trust with Quality Nutrition
By choosing novel protein treats and meal toppers, you demonstrate a commitment to your pet’s health and happiness. Providing transparent, high-quality nutrition builds trust not only with your pet but also with fellow pet owners who value evidence-based information and responsible pet care.
Novel Protein Options from B&T Pets
Single Ingredient Options
Meal Toppers
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